What the Pokémon Sensation Means
Image Source: Eduardo Woo By Jessica Bishop You might not think putting fuzzy little creatures on a map can drive a company’s market capitalization up more than $7+ billion in one single day (its highest one-day surge since 1983), but Pokémon Go did just that. Starting out as collectible trading cards in the late 1990’s and evolving into a video game franchise, Pokémon is back in the spotlight, bringing excitement to investors. Nintendo’s (NTDOY) equity has jumped 50%+ in all since the company unveiled its new game. Let’s talk about why you should care. What Is Pokémon Go? Pokémon Go is a new game (app) for the smartphone that’s been gaining momentum in the US since the morning of its … Read more