Be Careful With Celebrity Endorsement of Investment Products
Dear members: — Have you ever wondered why so many trust the TV for financial advice or stock tips? — You guessed it: It comes back to “brain science” or the concept of familiarity. When we see a celebrity or our favorite stock guru on the television, it arouses our emotions and connects us with the idea, making the experience more memorable. The brain tends to treat our favorite newscaster or celebrity as a trusted, familiar friend, and therefore we translate those feelings into expertise and a “valid” endorsement. — As humans, we can sometimes be misled. Recently, Kim Kardashian had to pay $1.26 million to settle an SEC charge that she promoted a cryptocurrency while failing to disclose she … Read more