Starbucks Facing New Era of Challenges?
There are core problems lurking at Starbucks, in our view, and the idea that the chain will triple the number of company-owned store closings in US markets in fiscal 2019, to 150 (from 50, on average, in prior years), is rather telling that something’s not quite right, regardless of whether it may be too-high of prices, changing consumer preferences (millennials), increasing competition (McDonald’s, Dunkin’ Donuts), oversaturation in densely-penetrated markets–or a combination of all of the above. By Brian Nelson, CFA On June 19, Starbucks (SBUX) reset investor expectations lower, just a couple weeks after former CEO and executive chairman Howard Schultz announced he is walking away from the business to pursue other personal interests, some speculating that it will be a … Read more