Fourth of July Weekend Highlights the New Norm for Disney
The recently passed Fourth of July weekend once again brought moviegoers several new films to watch. Disney (click ticker for report: ) and Comcast’s Universal (click ticker for report: ) went head-to-head with The Lone Ranger and Despicable Me 2, respectively. The results are in, and the clear winner was Comcast’s Despicable Me 2, which earned a record $142 million during its first five days. The Lone Ranger wasn’t even close, grossing $48.9 million over its first five days—a number that wouldn’t look so bad, except that the film cost Disney an estimated $375 million to create and market. An Uneven Track Record Although we like Disney’s future prospects–given its robust pipeline of films related to The Avengers and Star … Read more