The ever expanding Dick’s Sporting Goods looks fairly valued With the recent tremendous success that we’ve seen in Under Armour (UA), Nike (NKE), and Adidas, it’s natural to look at the company bringing these products to the consumer. Not surprisingly, it’s a pretty competitive landscape, and we’re initiating coverage of the biggest player, Dick’s Sporting Goods (DKS) at a fair value of $30 per share. We think the market may be a little too enthusiastic about the company’s growth prospects. Riding the sports apparel tailwind If any company has benefited from the strength in Under Armour, it’s been Dick’s. The company accounts for over 30% of UA sales, and with its premium brand name, has been able … Read more