Tesla: Can a Savvy Start-up Become the Next Great American Auto Company?
Key Takeaways: · The Model S is a breathtaking car, and its positive reception well-deserved. Motor Trend’s 2013 “Car of the Year” doesn’t begin to explain how great this car truly is. We went to a dealership to check it out for ourselves. · Tesla’s (TSLA) brand has low penetration. Considering the automaker will ship around 20,000-21,000 units this year (less than 0.1% of the US auto market), we think the company is still relatively unknown outside the finance and environmental circles. · Battery Cost Issues? We think the bear argument that battery costs might not fall fast enough is valid. However, we tend to bet on innovation in the long run. In our view, Tesla will sort out the issue. · The long-term … Read more