Turnaround Plan at McDonald’s Does Not Fly With Franchisees
Image Source: Mike Mozart Things haven’t been going well at McDonald’s (MCD), and they might not get better anytime soon. McDonald’s initial turnaround plan, released May 4, left a great deal to be desired. Though the major points of the plan seem to be improvements, there was a lack of detail about how to fix the restaurant’s menu issues while improving service speeds, two major areas of concern we have with the fast-food giant. Nevertheless, management is confident that its efforts will return the company to an industry leader, as it works toward its goals as a modern, progressive burger company. We’re not so sure. Starting on July 1, the firm’s organizational structure will be revamped. It will group the … Read more