Valuentum’s Comprehensive Report on Retail Brands
Key Takeaways · Valuentum sees four major brand segments o Ultra-Luxury § Richemont, Burberry, LVMH, Gucci (Kering), Chanel, Hermes § Rich heritage brands, economically resilient consumer o Luxury § Marc Jacobs, Tory Burch, Ralph Lauren, Tiffany § Valuable brands, semi-strong barriers to entry o Aspirational § Michael Kors, Marc by Marc Jacobs, Coach, North Face § Popular with younger consumers, strong brand loyalty o Established § Nike, Adidas, Under Armour, lululemon, PVH, Express § Price competitive, exposed to fashion · Our favorite dividend idea: Coach · Fallen Stars: Guess, Bebe · Valuentum’s Take: Brand value is only part of the investment equation Branding has been a powerful force in both marketing and investing for the past century. Companies work hard … Read more