Ford Provides an Update on Its Self-Driving Plans
Image Source: Ford Motor Company – 2018 Annual Report By Callum Turcan On October 21, Ford Motor Company (F) published a blog post on Medium providing an update on its self-driving ambitions. Jim Farley, who was promoted to president of Ford’s ‘New Businesses, Technology & Strategy’ division effective May 2019 (previously Mr. Farley worked at Ford’s ‘Global Markets’ division), authored the Medium blog post. The company reiterated that the goal was to begin commercializing its autonomous driving investments starting in 2021 via a self-driving service, likely something akin to a fleet of taxi cabs with built-in autonomous driving equipment and software. Self-driving taxi cab services could in theory create substantial recurring revenue streams that are less cyclical than demand for … Read more