Quick Update: Starbucks — What a Company
Image Source: Starbuck’s 2016 Annual Meeting of Shareholders By Jessica Bishop With coffee being an integral part of so many people’s daily routine, Starbucks (SBUX) has captured the hearts of coffee drinkers everywhere and has become the face of upscale, high-end coffee with its tremendous brand recognition. Along with its brand comes its unmatched loyalty program, as people just can’t seem to get enough of Starbucks. It has taken great strides toward mobile advancements such as My Starbucks Rewards (MSR) that has gained more than 10 million active members (grew 28% in fiscal 2015 from fiscal 2014) in the US with card loads in North America alone at $5+ billion in fiscal 2015. The strength of its loyal customer base … Read more
