Facebook: It’s All about The Vanity of the User
Image Source: Sean MacEntee By Brian Nelson, CFA Our thesis on Facebook (FB) is one grounded on the firm foundation that the company holds one of the strongest competitive advantages of any business model, the network effect. What a network effect creates is quite simple to define, but extremely difficult to replicate. Said differently, as more users become engaged with Facebook, more businesses want to interact with Facebook, and as more businesses interact with Facebook, more users may want to engage within Facebook, and so on. It is a virtuous cycle of proliferating advertising revenue growth and optionality, much like we’ve witnessed with eBay’s (EBAY) auction business in the early days of the Internet and with the likes of MasterCard’s … Read more