Pandora’s October 2013 Audience Metrics Weren’t Bad
Pandora (P), the leading internet radio service, announced its October 2013 audience metrics Tuesday. Listener hours advanced 18%, share of total US radio listening jumped 145 basis points, while active listeners increased 20% for the month on a year-over-year basis. On a sequential monthly basis, listening hours advanced 8%, share of total US radio listening increased 29 basis points, while listeners fell modestly. Though Apple (AAPL) may be impacting listener expansion to a degree with its iTunes Radio product, the market share performance at Pandora was solid, and expectations regarding the demise of Pandora due to Apple’s entrance may be a bit overblown at present. Still, Apple is a considerable long-term threat, with near unlimited financial resources. Valuentum’s Take In … Read more