Salesforce.com: Completing the Package
Earlier this week, leading SaaS firm Salesforce.com (click ticker for report: ) made headlines acquiring cloud marketing platform ExactTarget (ET) for $2.5 billion in cash ($33.75/share). The move comes as Salesforce.com hopes to round out its product offering, and adding a company largely known for its email marketing platform helps the firm move toward this goal. Salesforce.com CEO Marc Benioff, excited about the transaction, explained that the landscape is changing, saying on the firm’s conference call about the deal: “There is no doubt our whole industry is changing, and the opportunity to create solutions in sales and service and marketing that are unified, that are mobile, that are social, that are in the cloud, that this combination of these two … Read more