Soft Sales Growth at McDonald’s Is No Surprise
Fast food heavyweight McDonald’s (click ticker for report: ) reported an uneventful second quarter Monday morning. Revenue increased 2% year-over-year to $7.1 billion, in-line with consensus estimates. Earnings per share fell a few cents short of consensus estimates, growing 5% year-over-year to $1.38 per share. CEO Don Thompson tends to cite the macroeconomic environment as the main driver of persistent weakness at McDonald’s. This argument certainly holds weight in Europe, in our view, but we do not believe the soft 1% same-store sales growth rate in the US was macro-related. Rather, we think the company’s premium product offerings aren’t packing the same punch as new products did in previous years. McDonald’s performed relatively well during the Great Recession thanks to … Read more