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Nike’s Revenue Under Considerable Pressure; Turnaround Will Take Time

publication date: Dec 27, 2024
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Image: Nike’s shares have been under considerable pressure as sales results disappoint. 

Nike’s outlook for the near term doesn’t provide us with much confidence. As we have noted before, Nike has a storied brand that is unmatched by rivals, but it may take more than a new CEO to turn things around. Competition remains fierce and the promotional environment intense, while consumer discretionary spending remains a big wild card. We like Nike, but we continue to stay on the sidelines until we start to see some improvement on the top line, not just better than feared results.


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