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Nike Faces Continued Revenue Declines

publication date: Mar 22, 2025
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Image: Nike’s shares remain under pressure. 

Nike had the following to say about its outlook on the conference call: “Our fourth quarter guidance includes our best assessment of these factors based on the data we have available to us today. We expect Q4 revenues to be down in the mid-teens range, albeit at the low end. This includes several points of unfavorable shipment timing in North America, as well as 2 points of negative impact from foreign exchange headwinds. We expect Q4 gross margins to be down approximately 400 basis points to 500 basis points, including restructuring charges during the same period last year. We have included the estimated impact from newly implemented tariffs on imports from China and Mexico.” Nike continues to be in the early stages of a turnaround. Shares yield 2.4% at the time of this writing.


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