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Starbucks Facing New Era of Challenges?

publication date: Jun 20, 2018
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There are core problems lurking at Starbucks, in our view, and the idea that the chain will triple the number of company-owned store closings in US markets in fiscal 2019, to 150 (from 50, on average, in prior years), is rather telling that something’s not quite right, regardless of whether it may be too-high of prices, changing consumer preferences (millennials), increasing competition (McDonald’s, Dunkin’ Donuts), oversaturation in densely-penetrated markets--or a combination of all of the above.


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