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Ford Provides an Update on Its Self-Driving Plans

publication date: Oct 22, 2019
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Image Source: Ford Motor Company – 2018 Annual Report. 

Ford reiterated that the goal is to begin commercializing its autonomous driving investments starting in 2021 via a self-driving service, likely something akin to a fleet of taxi cabs with built-in autonomous driving equipment and software. Self-driving taxi cab services could in theory create substantial recurring revenue streams that are less cyclical than demand for automobiles, allowing for smoother financial performance and more consistent free cash flows at an automaker like Ford.


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