Image Source: Martin McKeay
Structure of the Software (security) Industry
Participants in the software security industry focus on protecting important information wherever it resides—whether in servers, computers, mobile devices, or in the cloud. The space is intensely competitive, and some companies may offer their technology for free, engage in aggressive marketing, or pursue competitive partnerships. Firms also face indirect competition from application/operating system providers that may embed security solutions/functions in their own products. Participants must continuously develop new and enhanced services to meet changing customer demands. We’re neutral on the group.
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