LF

Between the rise of video games and the popularity of cell phones and tablets among children, one might expect the US toy industry to be experiencing a robust decline. However, according to NPD, holiday sales were strong enough to propel the toy market to $16.5 billion in sales during 2012, down just $100 million compared to 2011. The report claims dollar sales and unit sales surged 18% and 10%, respectively, during the final two weeks of December, driving sales 1.3% higher year-over-year for the busiest month of the year. Leapfrog (LF), which focuses primarily on educational toys, topped the ‘best-selling toy list’ with 4 out of the 10 best sellers as well as 3 out of the top 4 (including the … Read more