Lululemon Athletica Buys MIRROR
Image Source: Lululemon Athletica Inc – First Quarter Fiscal 2020 Quarterly Financial Supplements By Callum Turcan On June 29, Lululemon Athletica Inc (LULU) announced it was acquiring home fitness company MIRROR for $500 million in cash. MIRROR sells ~$1,500 (before taxes and installation fees) screens that come with a camera and speaker system that allow users to participate in at-home workouts assisted by trainers/videos. That offering comes with a $39 per month digital subscription which allows the user (or users, up to six people per household) to access on-demand and live workout sessions, and additionally, personal training sessions cost up to $40 each. Overview Lululemon first invested in MIRROR back in mid-2019 and will run the firm as a standalone … Read more