Valuentum Exclusive Analysis for the Discerning Investor

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Mar 22, 2021

Nike’s Digital Strategy Supports Its Future Revenue Growth and Margin Expansion Prospects
Image Shown: Since announcing the launch of its Consumer Direct Offense initiative in June 2017, Nike has done a stellar job building its omni-channel selling capabilities. The company’s digitally-oriented direct-to-consumer strategy offers it the opportunity to enhance both its long-term revenue growth outlook and operating margin expansion potential. On March 18, Nike reported mixed earnings though its near-term guidance indicates its financial performance will continue to rebound after taking a beating from the COVID-19 pandemic. As of this writing, shares of NKE are trading in the upper bound of our fair value estimate range, indicating shares are roughly fairly valued at this time. The coronavirus (‘COVID-19’) pandemic has made it clear that companies with strong omni-channel selling capabilities are in a much better position than their physical-store dependent peers. Home delivery, curbside pickup, and order online/pickup in-store represent some of the main ways companies are meeting demand received through their digital platforms. E-commerce demand has boomed over the past several quarters and that trajectory has legs, in our view. Though e-commerce was already steadily becoming a larger part of the global economy over the past two decades (adoption rates vary across geographical regions), the pandemic has accelerated that trend. Nike recognized the need to develop omni-channel selling capabilities earlier than most, and part of that strategy involved building out an ecosystem of mobile apps and related websites. The apparel, footwear, equipment, and accessory company announced its ‘Consumer Direct Offense’ initiative back in June 2017 and the goal is to build up a sizable direct-to-consumer (‘DTC’) business with a large e-commerce component. The company has its fitness apps Nike Run Club and Nike Training Club along with the Nike app, which supports its e-commerce operations, and its Nike SNKRS app that focuses on footwear. Its digital strategy also involved Nike parting ways with Amazon a couple of years ago so Nike could better control its digital strategy. On March 18, Nike reported third quarter earnings for fiscal 2021 (period ended February 28, 2021) that saw its ‘NIKE Direct’ sales grow by 20% year-over-year, hitting $4.0 billion.

Feb 8, 2021

Stock Market Outlook for 2021
2020 was one from the history books and a year that will live on in infamy. That said, we are excited for the future as global health authorities are steadily putting an end to the public health crisis created by COVID-19, aided by the quick discovery of safe and viable vaccines. Tech, fintech, and payment processing firms were all big winners in 2020, and we expect that to continue being the case in 2021. Digital advertising, cloud-computing, and e-commerce activities are set to continue dominating their respective fields. Cybersecurity demand is moving higher and the constant threats posed by both governments (usually nations that are hostile to Western interests) and non-state actors highlights how crucial these services are. Retailers with omni-channel selling capabilities are well-positioned to ride the global economic recovery upwards. Green energy firms will continue to grow at a brisk pace in 2021, though the oil & gas industry appears ready for a comeback. The adoption of 5G wireless technologies and smartphones will create immense growth opportunities for smartphone makers, semiconductor players and telecommunications giants. Video streaming services have become ubiquitous over the past decade with room to continue growing as households “cut the cord” and instead opt for several video streaming packages. We’re not too big of fans of old industrial names given their capital-intensive nature relative to capital-light technology or fintech, but there are select names that have appeal. Cryptocurrencies have taken the market by storm as we turn the calendar into 2021, but the traditional banking system remains healthy enough to withstand another shock should it be on the horizon. Our fair value estimate of the S&P 500 remains $3,530-$3,920, but we may still be on a roller coaster ride for the year. Here’s to a great 2021!