McDonald’s Menu Initiatives Slipping
By Kris Rosemann McDonald’s (MCD) shares took a hit after the burger giant reported second quarter results July 26, and we can’t say we are the least bit surprised. In fact, if we did, we would be flat out lying; we’ve been skeptical of its turnaround plan since it was released in May 2015, “Turnaround Plan at McDonald’s Does Not Fly With Franchisees.” It seems as though we’re beginning to see what we had been expecting, and what bullish McDonald’s investors had been hoping they wouldn’t so soon; that is a slowdown in comparable-store sales growth, particularly in the US. Global comparable store sales growth came in at 3.1%, not a bad number in itself, but short of consensus expectations … Read more