Brand Image Taking Center Stage in Aspirational Goods
By Kris Rosemann Coach (COH), Michael Kors (KORS), Fossil (FOSL), and Ralph Lauren (RL) all beat consensus estimates in the calendar second quarter of 2016, but the way the market reacted to the beats varied drastically despite none of the above firms necessarily issuing outright optimistic expectations. The weak outlooks have weighed on shares of Coach and Michael Kors, but shares of Fossil and Ralph Lauren have received an updraft in hopes of turnaround strategies and sales-decline stemming plans beginning to take hold. Ongoing weakness in retail traffic across the US, and a decrease in tourism in major domestic cities have played an important role in the growing issues for luxury brands. In an attempt to combat traffic pressures, many … Read more