Image Source: Sarah Ackerman
Structure of the Media Industry
The media industry consists of mass media firms that have operations spanning: the entertainment business, cable networks, publishing, local market broadcasting and outdoor advertising. The entertainment and cable network businesses are highly competitive, as rivals generate audience interest to sell advertising and premium subscription services. The publishing business continues to experience a secular shift toward electronic distribution, while local market broadcasting and outdoor advertising compete for advertising revenues with other regional media. We’re generally neutral on the overall structure of the group.
Media – Advertising: CCO, DAKT, IPG, LAMR, MDP, MWW, OMC
Media – CATV: AMCX, CMCSA, DISCA, DISH, VIA
Media – Entertainment: CNK, DIS, IMAX, ISCA, LYV, MSG, NFLX, NWSA, RGC